Bei TechCrunch werden 4 Ratschläge von Chris Anderson für Medienunternehmen beschrieben, die im Internet mit ihren Inhalten Geld verdienen wollen:
► Chris Anderson’s Counterintuitive Rules For Charging For Media Online
- The best model is a mix of free and paid
- You can’t charge for an exclusive that will be repeated elsewhere,
- Don’t charge for the most popular content on your site,
- Content behind a pay wall should appeal to niches, the narrower the niche the better
Andersons Fazit: “The head of the curve will be free and the tail of the curve will be paid.”
Im Juli wird auch Andersons neues Buch Free: The Future of a Radical Price auf den Markt kommen.
Zur Person: Chris Anderson
Chris Anderson is the author of the international bestseller The Long Tail. He is the editor in chief of Wired magazine and was a U.S. business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California.