Deloitte-Studie: Wie Unternehmen mit Communities und Social Media umgehen

Die Prüfungs- und Beratungsgesellschaft Deloitte hat diese Studie erstellt:

Im Rahmen der Studie wurden über 400 Unternehmen aus diversen Branchen befragt. Zu den Ergebnissen gehört u.a. Folgendes:

94 percent of enterprises continue to invest in online communities and social media
32 percent of companies are capturing data on “lurkers” on their communities
More full-time people are being deployed to manage communities
Increasing word-of-mouth, customer loyalty and brand awareness continue to be the top business objectives of online communities
36% of the companies state that marketing manages their communities
The biggest obstacles to creating successful communities are getting people to engage and participate, and getting people to keep coming back
Number of active users and how often people post/comment are the most frequently used measures of success